“What’s the use of having tons of money if it’s not available ‘Today’ to enjoy your life; ‘Tomorrow’ to meet your needs; and at ‘Any Time’ to meet Emergency Expenses”. Most of the time individuals and companies go through cash crisis not because they have less money; but because they have less liquidity. One has to provide for the routine & emergency expenses by making certain asset allocation to liquid instruments such as Savings Bank Account, Short Term Bank Deposits or Liquid Funds. The purpose of emergency fund is not so much to earn profits but to provide for the contingencies with superior liquidity and tax-effective returns. Based on the profile of each category of investors, we create ‘Emergency Fund’ of specific quantum which is not only available at any time but also earns superior tax-effective returns. In some cases, we may have to make higher allocation to emergency fund in case any of the family member is undergoing medical treatment or suffering from chronic ailments, or in the transition period of providing for education or acquisition of property or business expansion etc. The decision regarding the quantum of emergency fund is arrived only after probing the personal details of prospects. Hence, one should disclose all personal & financial information to their trusted financial advisors for securing better advice & solutions.